Bootstrapping our way to success with digital products.

We wanted to have the best job in the world. Unfortunately Carlsberg weren’t hiring, so we had to go out there and make it ourselves.

We come up with ideas for our own digital products, make them a reality and make a living from doing it.



We are Pete, Scott & Joel, and we are truly passionate about launching and growing digital-first businesses.

With our experience running a software agency, building numerous web apps for global clients, we honed our product development skills.

In 2020, we took the bold decision to fully invest in becoming a product studio, working solely on our own ideas.

Our team has helped build software used by millions of people.

Monotype.Sonic AcademyGoogle

Our misson.

We are on a journey to make online commerce more inclusive.

We believe online commerce should be so simple, anyone can partake.

You should not need to hire expensive software engineers or agencies.

Ongoing costs should be reasonable for micro & small businesses, no hefty setup fees.

Making ideas reality.

We are putting our unique blend of business × technical skills to the test, launching digital commerce products and making them financially sustainable.

We started with Payhere, allowing anyone to charge one-off, subscription or donation based payments online. Think Stripe for non-technical individuals.

Nine brings that same speed and simplicity to ecommerce, particurlarly for subscription products.

Alternate Labs LtdCompany no. NI628282
5 Mill Lane, Raceview Mill,
Broughshane, BT42 4EZ